6 important facts about JUUL The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, E Cigarettes and Youth Toolkit for Partners: How You Can Help End the Epidemic JCPS fights vaping, JUUL in school with e cigarette campaign Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science