Juul Betrays Its Customers by Pre Emptively Eliminating Most of Its E Cigarette Flavors The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, FDA approves Juul's tobacco and menthol e cigarettes Reuters JUUL Pods Packs of 4 From $19.54 Electric Tobacconist Smokers who see others using JUUL electronic cigarettes want to smoke UChicago Medicine