How Juul went from a $38 billion darling to uncertain future and FDA investigation The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely Juul seeks US authorization for its new age restricted menthol pods Reuters Juul Suspends Selling Most E Cigarette Flavors in Stores The New York Times Juul to stop selling fruit flavored e cigarette pods